Estate agents ‘must help first time buyers’ navigate diffcult market

Most first-time buyers (FTBs) are relying on advice from family and friends rather than talking to experts, research from Coventry for intermediaries reveals.

While nine out of 10 (90%) FTBs below age 24 used a broker during the homebuying process only a third (33%) from the same age bracket said they relied on them specifically for guidance and information when buying their first home.


Coventry for intermediaries‘ FTB research paints an opportunity for experts to step in to support younger clients earlier in the process with four out of 10 (40%) of those surveyed saying they needed more help and information on applying for a mortgage.

And over a third (36%) also want more guidance on the exchange of contracts and the costs of buying a home.

Jonathan Stinton, Coventry for intermediaries

Jonathan Stinton, Coventry for intermediaries

Jonathan Stinton, Head of Intermediary Relationships at Coventry for intermediaries, says: “Buying a home is an exciting milestone for first-time buyers and it’s only natural that they would lean on friends and family for advice.

“However, our research shows there is an advice gap between younger first-time buyers who need extra support and guidance on the fundamentals of buying and who they are relying on to provide this level of support.

“Brokers should be the go-to source of advice in the mortgage industry and can guide new buyers through the current market and the different stages of buying a home.”


But Marc von Grundherr, Director at Benham and Reeves estate agents, cautions: “My best advice to first-time buyers is not to solely rely upon one source of advice.

Marc von Grundherr, Benham and Reeves

Marc von Grundherr, Benham and Reeves

“Most mortgage brokers are fine

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